Sales and Marketing Departments
Sales and Marketing professionals use surveys more frequently as a basic tool for collecting and interpreting data when measuring the effectiveness of products and/or service campaigns, market research (competitors), unsatisfied demands analysis, analysis prior to product or service launching, customer profile studies, data collection on purchase trends, pre and post-campaign perception and image audits, audience analysis for TV programs and/or channels, etc.
Customer Service Departments
Customer Service department“s analysis of data collected in surveys allows to draw conclusions which help to retain customers by analyzing customer satisfaction regarding the product or service delivered, the causes of client loss, identifying differences between quality delivered and quality perceived by customers, suggestions for improvement, etc
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JetSurvey, a European company that offers the best solution for creating, conducting and analyzing online surveys.
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